Hotel QSL on 44

The rough finishes and singular styles have been retained, creating a raw, corporeal charm, complemented by an inconceivably high level of luxury. Guests will be won over by the sheer boldness of the hotel's concrete floors, exposed ceilings and metal-framed windows, but also seduced by a host of personalised nuances that make it ultra-personal, provocative and strikingly atypical. It's all brought together by an uncompromising commitment to extra-exceptional urban experiences.

The hotel is brand new, but it comes with a rich history of outstanding, unrivalled service. It was conceived and created by the people behind Row-G, the world-renowned made-to-measure menswear brand. The showroom is just upstairs. So, on the one hand, there's an ethos of well-considered service and sublime aesthetics, and on the other, you're downtown, in touch with Joburg's unforeseen, bustling inner city, and these urban gems can be found, quite literally, on Hotel QSL's doorstep, because 44 Stanley, a refurbished 1930s courtyard centre, is right next-door.

This relaxed, intimate space is characterised by narrow nooks that lead you to the best restaurants, tastiest treats and freshest farm fares. The range of dining options are incredible: from fusion and fair trade coffee to bistros, bakeries, craft beer and fine wine, all of which can be ordered from and brought up to the rooms. It also hosts a selection of speciality lifestyle and vintage stores, galleries and nightspots.

A little further afield are more cultural hotspots: Braamfontein, Newtown, Melville, Rosebank, Greenside and Parkhurst are thriving nearby neighbourhoods that never sleep. They offer the out-of-town visitor, even more, entertainment options: from restaurants, galleries and nightspots to live music, bars, weekly markets, lifestyle centres and regular special events and festivals.

Hotel QSL is also ideally close to the university hub, with many learning institutions in the vicinity, making it the perfect place for visitors attending courses or seminars. It is a short walk from the Milpark Rea Vaya bus stop, and Gautrain's Park Station and Rosebank terminals are close by. For the more adventurous, there are tuk-tuks on hand to go exploring.

Hotel QSL is all about the details. It's everywhere you look, in every moment spent there, in every interaction. It all starts with a customised mini bar ? tell the hotel what you like, and they'll stock it ? and from there the options are infinite. Rent a Kindle with over 3 000 books, or order a pillow off the menu, or hire a Mercedes E500 (chauffeur optional), or take advantage of the high-speed fibre and watch a favourite movie on Netflix (or ShowMax) on the smart TV (found in every room). Then end it all off with some date-infused almond milk with honey, served for turndown and breakfast.Hotel QSL is the perfect Jozi getaway. It is uncompromising in its raw realness. And it doesn't compromise when it comes to indulgent comforts. It's where you belong. Welcome.